Beauty Industry

Rihanna to Front Dior’s J’adore Fragrance

Founder of Fenty Beauty, Fenty Skin, and Fenty Hair will star in J’adore fragrance campaigns later this year.

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By: Rachel Klemovitch

Assistant Editor

Dior has tapped singer and beauty entrepreneur Rihanna to star in a J’adore fragrance campaign. 
 
Parfums Christian Dior CEO, Véronique Courtois, said, “The unusual talent, audacity and captivating beauty of this absolute star are the ideal embodiment of dazzling, powerful Dior femininity that transcends generations.”
 
The campaign will debut on September 1 and has been photographed by Stevin Klein. 
 
Rihanna recently launched Fenty Hair, adding to her other beauty brands, Fenty Beauty and Fenty Skin.  

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